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Modern Applicant Tracking System (ATS) Features

Kelly Lee
Digital Content Specialist


Expertise Acquisition has modified ceaselessly. Rising volatility and competitors have dramatically modified the best way you supply expertise. Distant work has reworked the best way you rent. The good resignation is reshaping the way you handle and retain staff. Job openings have reached report heights, placing recruiters beneath stress. Clearly, the primary era ATS hasn’t moved quick sufficient to fulfill the challenges of the day. What do you want to keep aggressive on this new world?

Desk of Contents

A standard ATS is not sufficient

An applicant monitoring system, sometimes called an ATS, is a software program utility that automates the hiring course of. Applicant Monitoring Methods have been initially designed to retailer job functions and monitor candidates by means of the method. Over time, their capabilities expanded to include candidate sourcing and hiring, amongst different recruitment wants. The issue is that many of those newer functionalities have been designed to be process-centric somewhat than candidate and engagement-centric. As a result of these new functionalities have been bolted on to the legacy answer, and never developed as an built-in instrument, the UX is usually clunky and never simple for recruiters to make use of.

As we speak, organizations must be agile and engagement-focused to draw, choose and rent the most effective expertise at scale. That is achieved when the three pillars of Hiring Success are aligned: candidates have a compelling expertise, recruiters are productive, and hiring groups are engaged. In the event you’re struggling to realize this along with your ATS, you’ve come to the suitable place. Let’s discover a few of the vital capabilities you must search for to realize your hiring objectives.  

Compelling candidate expertise

Certified candidates are loads like potential clients. They’ve bargaining energy and many choices. Their whole expertise issues – from how candidates find out about your organization, to the way you work together with them, to the instruments they use to use. To search out and have interaction them, recruiters must suppose like entrepreneurs. An ATS that solely addresses the underside of the funnel (candidates making an attempt to use for jobs) is not going to place your group for hiring success. As an alternative, you want to search for a strong set of recruitment advertising options that can assist you to entice passive candidates and have interaction them in direction of conversion. 

A profession web site that’s geared for conversions

Most ATSs provide fundamental profession websites – static job pages with lengthy lists of open positions. This might need labored within the 90s, however in 2022, your profession web site must do much more. It must be a part of  your recruitment advertising instrument belt, and it must be utilized in a extra strategic manner. Take into consideration this: about 70% of job seekers begin their search on Google. They do some high-level analysis. They wish to educate themselves concerning the market and their particular function, and presumably your organization and your product earlier than they determine to use. A profession web site that comprises top quality, personalised content material that’s optimized for search helps you entice them. Now we have seen corporations utilizing this technique enhance the variety of natural search conversions by 40%. 

The success of your profession web site may also be decided by its ease of use. Candidates need to have the ability to apply rapidly and simply, on the gadget they select. Lengthy and drawn out utility kinds are issues of the previous. 

Moreover an optimized profession web site, you want instruments to construct a digital advertising funnel. That’s the place programmatic promoting is available in.  

Programmatic job promoting and sourcing 

Your expertise acquisition group wants instruments that can assist them uncover prime expertise, perceive what they’re on the lookout for and entice them with focused campaigns. A primary era ATS ought to assist you to submit jobs to your job web page. A second era ATS ought to submit robotically to job boards, LinkedIn and different channels. A 3rd era ATS goes additional: it intelligently locations adverts on job boards that drive the very best conversion for every job kind, and dynamically shifts finances to the very best precedence roles. Fashionable ATSs must have a classy job promoting functionality that’s pipeline conscious, automated, and dynamically allocates finances to the highest-converting job boards.

Clearly not everybody who lands in your job postings can be prepared to use. However that’s okay as a result of you’ll be able to invite them to subscribe to your publication or job alerts. As soon as candidates make it into this expertise pool, you want candidate relationship administration (CRM) capabilities to nurture them in direction of conversion. 

Candidate nurturing and expertise relationship administration

Based on Fosway, “Applicant Monitoring System distributors with out a TRM-offering are at excessive danger of being changed.” An ATS with CRM or TRM capabilities helps you nurture candidates and match them with the suitable roles. This vital performance also needs to assist you to monitor all touchpoints and candidate journeys in a single system, similar to you monitor clients. 

These recruitment advertising capabilities assist you to discover the suitable expertise and have interaction them with a compelling expertise, so you’ll be able to finally persuade them to use. This brings us to the second pillar of hiring success. 

Engaged hiring managers

Based on current findings from Josh Bersin, collaboration between recruiting and hiring managers is the primary indicator of excessive efficiency expertise acquisition. That is the place efficient applicant monitoring, analysis and collaboration play a vital function. 

Applicant monitoring

The unique ATS was designed to maneuver a paper or email-based course of to a computerized system in order that recruiters may scale. A contemporary ATS is extra like a system of report, a single supply of fact throughout the whole expertise acquisition course of. It ought to make it simple for recruiters to work with many alternative candidates and spot an applicant’s standing rapidly, throughout a number of workflows. It ought to embody superior candidate search functionalities. It also needs to assist you to display and consider candidates sooner. 


Fashionable ATSs include chatbots and automatic Q&A or screening instruments that can assist you pace up the analysis course of originally. Some additionally embody AI capabilities that assist you to display a whole lot of candidates all the way down to dozens, and create a shortlist of potential matches. As soon as the recruitment group sources the suitable expertise and makes the important thing connections, it’s as much as the hiring group to shut the YES candidates. With the suitable information at hand, the hiring group is best positioned to collaborate with their recruiting counterparts. 


Fashionable ATSs ought to foster collaboration with hiring managers so you may make higher and extra knowledgeable choices. For instance, it ought to allow you to assign focus areas to every interviewer. It ought to permit interviewers to collaborate on their findings, in a manner that minimizes bias and groupthink. It ought to include a central messaging engine and allow you to configure duties and notifications to maintain your group on monitor. 

Productive recruiters

As we mentioned above, expertise acquisition groups which can be extremely productive function extra like advertising and gross sales groups. We talked loads concerning the significance of collaboration all through the method. Recruiter productiveness and hiring optimization are simply as essential, particularly at a time when job openings are at an all-time excessive. 

Analytics and AI to enhance decision-making

Nice recruiting groups know “their numbers” and leverage them to not solely prioritize duties throughout the hiring spectrum, but in addition present correct hiring forecasts and obtain desired enterprise outcomes. A legacy ATS is just not positioned to help this. Legacy options don’t seize practically sufficient information to evaluate hiring efficiency. A lot much less to measure in case your hiring course of is working for or in opposition to the underside line.

An ATS with strong analytics gives deep insights by means of development analyses on historic hiring choices and dashboards on pipeline performances, with all the info saved in a single place. Josh Bersin’s newest examine on international TA groups experiences that high-impact TA groups are 6x extra probably to make use of AI and predictive analytics and see 30% larger profitability in contrast to those who don’t use these instruments.

Inside mobility

The good resignation is preserving recruiters and HR groups up at night time. However in accordance with a current Sapient Insights survey, solely 22% of corporations have an inside mobility program in place. Recruiters must be on the lookout for expertise internally and externally. The issue is that they don’t have the suitable instruments. Firms are liable to shedding their expertise to the competitors in the event that they don’t compete on an equal footing. 

A contemporary ATS ought to allow you to construct an inside profession web site and construct expertise swimming pools of group members who’re fascinated with totally different profession paths. Match individuals to jobs utilizing AI matching and arrange inside interviews the identical manner you do exterior interviews. 

Onboarding help

Profitable recruitment groups additionally know that the primary 3 months of employment are probably the most weak interval. In some industries, a poor onboarding expertise can result in a 22% turnover charge. That’s why many are on the lookout for a complete answer that can handle this vital a part of the journey as nicely. Your onboarding course of shouldn’t simply be about authorized formalities, it ought to facilitate a easy transition from applicant to worker. 

The ultimate phrase & our ATS Quiz

As Fosway explains, “standalone ATSs that solely cowl the decrease a part of the recruitment funnel are a factor of the previous.” Your ATS ought to transcend workflow automation and candidate monitoring. It ought to incorporate recruitment advertising for lively and passive candidates, and profession websites that enhance your employer model. It also needs to facilitate enhanced HR choice making based mostly in your desired enterprise outcomes. Furthermore, it must be constructed for as we speak’s complicated expertise market, providing you a aggressive benefit with inside mobility options and an important candidate expertise that’s optimized all the way down to the onboarding stage. 

Take our quiz to search out out when you ought to change your ATS. 


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