In advertising and marketing phrases ‘content material is king’ and in 2021, 82% of entrepreneurs utilised content material advertising and marketing to accumulate new leads and convert clients.
This proportion increased by 12% on the earlier 12 months, exhibiting content material advertising and marketing remains to be a massively related channel. So what’s content material advertising and marketing and the way can it assist your recruitment company?
What’s content material advertising and marketing?
Content material advertising and marketing is an inbound advertising and marketing technique that includes creating, publishing and distributing a variety of high-value content material that’s related to your target market.
The thought is to coach and construct belief together with your viewers by way of the creation of blogs, movies, podcasts, eBooks, movies and webinars.
What are the advantages for recruitment companies?
- Your viewers will stick round longer – with out partaking content material to steer candidates to proceed searching your web site, they’re extra prone to disappear and search for a competitor that may reply their questions.
- Builds belief and credibility – Via content material, you may talk with candidates on a deeper stage that builds belief and credibility. Persistently publishing authoritative content material will rapidly set up your company as a reputable supply of data that candidates can depend on.
- Pull candidates instantly into your web site – Any candidate searching for roles in crowded locations like job boards may have different recruiters on their tail. Nice content material has the facility to tug them directly into your CRM so you may place them earlier than anyone else does.
- Elevated job advert conversion – Firms that implement content material advertising and marketing into their technique profit from conversion rates that are 6x higher than those that don’t. How’s that for a serious profit?
- Stronger search engine optimization and elevated internet site visitors – Persistently creating high-quality content material that demonstrates your experience, authority and relevance will enhance your web site’s search engine optimization rating. As you start to rank increased in search engines like google, you’ll reap the advantages of elevated web site site visitors and stronger area authority.
- Generate higher-quality candidates – Candidates who make investments time in researching and viewing content material round their job search are usually of better high quality than those that hit instantly apply on lots of of adverts a day.
- Elevated social media attain and engagement – Content material advertising and marketing isn’t nearly publishing posts in your web site. The extra content material you create, the stronger your social media technique shall be too.
- You’ll stand out out of your rivals – It’s no secret that recruitment companies have been gradual to take advantage of this advertising and marketing channel. Placing a robust content material advertising and marketing plan in place will help differentiate your company out of your rivals.
How do I get began?
In addition to realizing the foremost advantages of content material advertising and marketing, it is necessary to know precisely why and how content material has the facility to affect the ‘purchaser’s journey’ aka the candidate’s journey.
Obtain the eBook for steering on…
- What precisely is content material advertising and marketing and the way can it assist my company?
- The facility of content material: the way it influences the candidate’s journey
- Learn how to create a content material plan that will get your company seen
- Learn how to promote and analyse your content material for max attain