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How to create a new instagram marketing strategy in recruitment

Kelly Lee
Digital Content Specialist


It’s no information that Instagram has turn into some of the widespread platforms for social recruiting. Candidates spend extra time there than on Fb or LinkedIn these days – and lots of recruiters who perceive the present market take full benefit of it. Constructing a strong social media technique for recruitment can skyrocket the variety of placements you make. It’s seemingly you’ve bought your Fb and LinkedIn recruitment technique nailed, however have you considered how you can be recruiting candidates on Instagram?

You may be pondering that Instagram is simply purely for selfies and vacation pics, however analysis has proven as a lot as 80% of Instagram customers have interaction with enterprise accounts too. With figures like this, it’s clear that Instagram is a chance to faucet into recent expertise swimming pools that you would be able to’t afford to overlook – notably in a candidate-short market.

Realizing easy methods to get began along with your Instagram recruitment technique is usually the toughest half, so let’s check out some concepts that can assist you get the ball rolling so you can begin reaching candidates that different recruiters aren’t discovering but.

When recruiting on Instagram, your efforts will fall into certainly one of two classes: Attracting expertise (inbound recruiting) and sourcing expertise (outbound recruitment).

For attracting expertise

If you happen to’re pondering it’s too tough to draw expertise on Instagram as a recruitment company and that it solely actually works for in-house groups, attempt telling this to Carmichael and their 126,000 Instagram followers!

There are a great deal of methods you could be utilizing Instagram to draw expertise. Right here’s a number of concepts to get you began…

Construct a model id

A well-developed and recognisable model is essential for constructing belief, and Instagram is the right platform for this.

For in-house recruitment groups, this shall be simpler as you’re prone to have a longtime model and a advertising workforce devoted to model consciousness, however should you don’t have a branded careers Instagram account, that is positively one thing it is best to contemplate. Do not forget that the content material shared on the corporate account shall be centered in your clients, not your future workers, so this gained’t have a lot of an affect on recruitment.

For recruitment businesses, Instagram is a extremely efficient instrument for creating your model id, authenticity, and belief. If you happen to set up your distinct branding colors and magnificence, you should use this to create a glance that actually jumps out of stories feeds.

Right here’s a listing of recruitment company’s we expect are killing it on Instagram proper now.

Showcase your character

Instagram is nice for sharing ‘behind the scenes’ content material so audiences can get to know the individuals behind a enterprise – and candidates love this! Use the platform to offer your followers a sneak peek into your organization tradition and use this as a advertising instrument.

In-house groups will be capable to use any behind-the-scenes content material for employer branding functions, as it will give them a snapshot of the individuals they might be working with and what might be their subsequent workplace.

However behind-the-scenes content material is not only for in-house groups. These days, most candidates will search for businesses that contact them to see what they’re like earlier than agreeing to be put ahead for a task (so make sure that your profiles are promoting you nicely!). An company with an excellent character presence on Instagram shall be recognised as one which’s forward-thinking, clear, and that cares about their workforce (and their candidates).

Use hashtags – the appropriate method

Hashtags are the important thing to getting discovered on Instagram. They categorise your content material and present it to individuals which can be fascinated with what you’re providing – however you must use them proper.

A whole lot of potential candidates are following particular hashtags to see posts from varied creators about their subject of curiosity. By following the #techrecruitment you’ll get posts popping up in your feed from accounts that you simply don’t even observe (but) as a result of they’re associated to that hashtag.

If you happen to recruit inside a sure area of interest, hashtag all the pieces you do on Instagram to get your self discovered. You’ll be able to add them to your posts, in your feedback, and even to your tales (you may cover them by making them too small to see or making the textual content the identical color because the background). Don’t go overboard with it although – 5 hashtags are the optimum quantity.

It’s also possible to embody hashtags in your Instagram Reels. Which takes me to my subsequent level…

Use Reels… and numerous them!

If you happen to’ve not used Instagram Reels but, it’s mainly simply an extra function that permits customers to publish quick movies. After TikTok took over the social media world, all the opposite platforms carried out short-form video content material with a view to sustain with the development. If you happen to’re nonetheless hesitant, perhaps the truth that statistically posting reels is one of the simplest ways to go viral on Instagram in 2022 will persuade you!

One of the best likelihood of getting numerous reels views is following the present developments – and people change day-to-day, so it is advisable be fast. And no, you don’t need to publish foolish dancing movies, if that’s what you had been pondering. You’ll be able to capitalise on developments in some ways – from utilizing a trending sound within the background of your video to creating a humorous twist on a trending subject that’s related to your area of interest.

For sourcing candidates

Use x-ray and Boolean search on Instagram

You’ll most likely be used to working Boolean searches on job boards and LinkedIn when sourcing candidates, however do you know you are able to do this on Instagram, too?

Jump over to Google and sort within the following:

web (C# OR ‘Software program Developer’ OR SQL OR Dev) AND (Glasgow)

It will current you with a listing of Instagram profiles that comprise any of those phrases and are primarily based in Glasgow. I simply tried this and 38 profiles popped up!

Have interaction along with your followers

One large mistake numerous manufacturers make on all social media channels (not simply Instagram) is that they assume posting content material is all they should do to develop their followers. However really participating with those that makes you stand out and builds your community.

So, get liking and commenting on candidates’ posts to spice up your profile and construct your status as a model that cares about its viewers. 

Put up polls, and even do Q&A’s to indicate your viewers you care about their opinions and that you would be able to additionally create participating business discussions that individuals shall be fascinated with and need to reply to.

To study constructing a bullet-proof social media technique for all platforms, have a learn of our eBook under!

Social Media Recruitment


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