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How Recruiting Automation Allows Smarter Hiring

Kelly Lee
Digital Content Specialist


Supply job seekers throughout the online from a single resolution. Simplify and pace up the expertise screening course of. Evaluation certified candidates’ résumés and profiles faster and extra effectively. Use real-time knowledge to tell hiring choices and, finally, onboard high expertise.

In case your expertise org is like most recruiting groups, these are all objectives you wish to obtain (and earlier than later). There’s yet one more aim, although, that’s an enormous focus for TA groups at this time that’s equally vital to attain:

  • Get rid of tedious, guide duties so recruiters and TA execs can focus extra on work that issues.

By investing in a whole expertise acquisition suite that gives out-of-the-box recruiting automation performance, together with different crucial options (extra on these shortly), your TA org can streamline every day actions, together with candidate engagement, by way of automated workflows and nurture campaigns.

Recruiting automation: The important thing to quicker, extra environment friendly hiring for at this time’s expertise groups

The professionals of embracing recruiting automation (and, in flip, ditching the necessity to conduct many guide duties outright) are many for expertise acquisition groups at this time.

Some actions, like cleansing up your expertise database (i.e., guaranteeing robust talent-data hygiene always) and offering suggestions for particular person candidates following every interview stage, will admittedly stay intact on your workforce.

That stated, expertise orgs at firms of all sizes — from SMBs to Fortune 500 manufacturers — reap the rewards after they spend money on and correctly benefit from tech with recruiting automation.

As an example, they:

  • Increase the productiveness of every TA workforce member, who can allocate their consideration to different duties
  • Diminish dependency on businesses to deal with important duties like tagging and screening candidates
  • Enhance nurture messaging they automate to leads relating to roles by way of common testing
  • Ship a top-tier candidate expertise, since stated messaging is tailor-made to every lead of their pipeline

Regardless of these advantages, simply 27% of enterprises stated they supposed to automate more than half of their TA processes in 2020, in keeping with a latest examine from Aptitude Analysis.

Why? As a rule, as a result of they lack of an answer with recruiting automation-workflow capabilities. With out stated resolution (i.e., a expertise acquisition suite with intuitive automation performance baked in), recruiters can’t operationalize work like:

  • Scaling their promotion of lively roles to candidates of curiosity: Structured, rules-based electronic mail nurture campaigns — and fixed experimentation and optimization of those campaigns — are how at this time’s high recruiting orgs transfer certified expertise by way of their funnel extra seamlessly.
  • Making use of ‘if-this-then-that’ logic to set off important workflows: Exterior of nurturing, there are many different actions recruiters and TA specialists can and may automation: from offering candidate updates to related stakeholders to reminding interview panelists to share suggestions.
  • Connecting with HRIS and HCM options to sync expertise knowledge: Many Lever clients combine their Lever situations with Workday to unify knowledge and higher analyze key insights round requisitions, referrals, retention, and lots of different metrics they should monitor together with human sources.

Spend money on a customizable automation hub that eliminates inefficiencies and centralizes candidate knowledge, making related, TA-related insights accessible to not simply recruiters and hiring managers, but in addition enterprise leaders.

That’s step one expertise groups should take to streamline their day-to-day work and turn into best-in-class TA orgs. It’s additionally tech seven in 10 TA leaders stated is important to long-term success.

recruiting automation

How Maxwell automates crucial recruiting duties — and scales development — with LeverTRM

Manufacturers with sizable hiring objectives — significantly those that prioritize high-volume hiring — can’t afford to deal with duties like figuring out certified candidates and conducting talent-pool outreach solely by way of guide means.

Reasonably, they should arrange processes — and the correct tech — to place essential actions (e.g., filtering out unqualified prospects from certified leads, triggering automated CX surveys on the finish of the interview cycle, archiving leads who aren’t employed for the preliminary roles for which they interviewed) on relative autopilot.

Contemplate mortgage expertise firm Maxwell.

The fast-growing firm knew it wanted to empower its TA org with a contemporary recruiting system (and a single supply of reality for candidate knowledge) to fulfill its lofty hiring objectives.

Extra particularly, the enterprise acknowledged a obtrusive have to:

  • Higher ID certified candidates and sourced candidates (exterior and inside) who’re good matches
  • Develop a extra equitable and inclusive hiring course of that helped it rent a various array of expertise
  • Nurture candidates with personalised, well-timed messaging to transform them into new hires

As our case examine notes, Maxwell’s expertise leaders understood its legacy applicant monitoring system couldn’t assist it understand these three aspirations (and held its workforce again generally). That meant the ATS in query wanted to go:

  • The Maxwell TA workforce concluded it wanted a centralized system wherein it might extra effectively natively supply leads, consider its pipeline, and nurture candidates by way of its recruiting funnel.
  • So, Maxwell Head of Expertise Acquisition Sydney Artt turned to the expertise software program market to discover a resolution with core ATS options and candidate relationship administration capabilities baked proper in.
  • After studying about LeverTRM’s candidate-nurturing performance, which permits automated and personalised prospect outreach utilizing customizable templates and scheduling, Sydney was bought.
  • Add in our strong reporting capabilities, which assist Sydney and Co. higher monitor their DEI-hiring efforts and different key metrics, and our CRM and it was clear LeverTRM was the optimum platform.

With LeverTRM on the coronary heart of its TA tech stack and linked with different integral human sources and recruiting software program, Maxwell noticed substantial ROI with its hiring program in 2021.

Particularly, the corporate skilled a 400% enhance in headcount, 31% enhance in provide acceptance, and 20% lower in time to fill utilizing our expertise acquisition suite.

“We’re capable of routinely ship nurture messages out by way of the Lever platform,” Sydney famous. She added her workforce can simply monitor nurture engagement by way of Gmail, LinkedIn InMail, and different integrations with our native ATS + CRM platform.

Modernizing your workforce’s expertise acquisition technique with superior recruiting automation

Maxwell’s recruiting automation success story might be yours as effectively. All you want is the best expertise acquisition resolution that empowers your workforce to work smarter.

Which means you may not depend on a dated ATS that lacks superior automation capabilities. To reach the long term, your workforce can’t execute (most) workflows and duties manually.

Solely with a whole TA suite that connects with all of your most vital instruments (e.g., background-check options, e-signature software program, HR applied sciences) and channels (e.g., inside communications platforms, your careers website, job boards) are you able to scale your small business in a wise and environment friendly trend.

As Lever Director of Recruiting Caitlyn Metteer acknowledged, with an answer that gives recruiting automation, expertise groups are “not checking packing containers to push candidates into the correct stage — they’re automating these touchpoints and spending their time the place it actually issues: partaking and interacting with potential candidates.”

Obtain our eBook to study how one can profit from our recruiting automation capabilities, together with Lever Nurture, to streamline core duties and higher have interaction your candidates.

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