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5 Causes Why Candidates Want Messaging Over Calling

Kelly Lee
Digital Content Specialist


Nice communication between candidates and recruiters has grow to be not solely a vital a part of a terrific candidate expertise, however a twenty first century necessity. With the evolution of cell expertise and messaging apps, immediately’s workforce has grown to anticipate instantaneous and simple info trade. That’s why so many corporations have applied chatbots on their profession web site and even inside different messaging apps like WhatsApp or Fb Messenger.

Messaging apps have over 4 billion lively customers a month, and texts have an open price of 90% percent and are often read in the first 3 minutes.  In case you’re not already satisfied to include messaging as part of your recruiting technique then enable me to point out you why it’s grow to be so common with the folks. 


We’ve all had that feeling of annoyance as somebody tries to name us first somewhat than e mail or textual content (which can result in a name, however solely  whether it is obligatory). This intestine feeling has been altering the best way we talk steadily as expertise has superior.

So, what’s the trigger for this regular abhorrence to phone conversations in place of textual content or instantaneous messaging? The principle consensus over quite a few research is that individuals discover cellphone calls obtrusive and fewer private, in that because the caller you’re valuing your time over the recipient’s. 

Texting offers candidates extra  management over their response and schedule . These contact factors of  consideration and respect is very essential within the recruitment course of which is commonly worrying and opaque to the candidates. 


Messaging candidates, somewhat than calling, present candidates you worth their time. Candidates could have various and busy lives which makes messaging the popular choice in the course of the recruiting course of. Keep in mind, the courtesy you present candidates in the course of the preliminary phases will enhance their general candidate expertise. 

Sooner or later, a cellphone name could also be obligatory as a part of the interview course of or to rearrange extra finite particulars; nonetheless, taking time to message all preliminary communications and organising a time when the candidate feels they’re prepared for a name will actually present them with a constructive expertise. Subsequently, when initially contacting candidates, doing so through instantaneous messaging or emails will make them really feel extra valued and enhance positivity felt in your firm.


Research present that  75% of Millennials desire receiving messages over calls as they really feel it’s extra private. As acknowledged earlier than – messaging will increase emotions of worth and management, this can, in flip, enhance the sensation that this selection is customized in the direction of the candidate to take note of their schedules, preferences and permit them decisions with their software. 

This private component is important when recruiting, as many candidates really feel that the recruiting expertise is just too impersonal —aimed on the lots somewhat than the person. Shifting from phone calls to messaging might be a quite simple strategy to higher the candidate expertise and make all the course of really feel extra tailor-made to the person candidate. 

Messaging can enhance your candidate expertise and increase the variety of certified leads, the one drawback? Messaging is extra time consuming for recruiters. The answer? investing in messaging software program, akin to SmartPal, may present the kind of messaging millennial candidates need and lead to higher hires. 


Communication and candidate expertise are virtually synonymous: poor communication equals poor candidate expertise.  Many candidate functions go unanswered and even acknowledge. It’s a tragic indisputable fact that’s arduous to deal with.

Recruiters undoubtedly need to reply to each candidate who takes the time to use, however the harsh actuality is that it’s not at all times attainable. That is the place automation can assist: an absence of time shouldn’t be an excuse for poor candidate expertise… you simply want the precise instruments.

Incorporating messaging permits recruiters to automate essential steps into the appliance course of, leaving time for essential communications that increase the candidate expertise.  Listed below are among the key admin duties that may be given to a chatbot:

  • Guiding candidates to their splendid open roles in a personalised job search. 
  • Present a brief and candy software course of. 
  • Enable candidates to schedule and reschedule their very own interviews.
  • Ship candidates interview-reminders. 
  • Let candidates know the standing of their software. 
  • Begin the onboarding course of. 

General, offering an enormous alternative for corporations to supply transparency to candidates.


Messaging is an instantaneous strategy to join and interact along with your candidates in real-time. While you mix instantaneous messaging with automation in a chatbot body, you’ll discover candidates will have the ability to interact with candidates 24×7.

So the place do you begin?

Analysis and reflection is an effective way to start, we propose answering these questions as a begin:

  • Who would use the chatbot? (Have a look at your candidate personas)
  • Which messaging apps are your candidates utilizing? 

Then you’ll want to take a look at some chatbots in actions akin to SmartPal to get a full thought of what this expertise can do.

In case you’re in a position to reply these questions you’re off to a terrific begin in creating your online business case to assist persuade budget-holders. Subsequent, it’s a good suggestion to collect tales from corporations who’ve seen hiring success utilizing recruiting chatbots. In case you’re a buyer of SmartRecruiters you’ll be able to ask your contact or take a look at this weblog over on Hiring Success


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