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Top tips on how to Attract Candidates using Facebook Ads

Kelly Lee
Digital Content Specialist


Fb has over 2.19 billion customers. That’s lots of potential candidates – and you may guess that a large variety of them aren’t on LinkedIn, which, compared, solely has 619 million lively customers. Particularly fascinated with sure niches, like logistics, development, or industrial industries, Fb generally is a gold mine for helpful candidates that no one has reached out to but. Why not be the primary? Posting an advert on your recruitment company is less complicated (and cheaper) than you suppose! Additionally, in a candidate-short market, you ought to be utilising all obtainable assets to attempt to discover that purple squirrel candidate.

Here’s a step-by-step information on methods to arrange a PPC (Pay-Per-Click on) advert on Fb.

Why do you have to recruit on Fb?

When you concentrate on the potential to succeed in a focused, related viewers by utilizing Fb adverts, you’ll be able to see why they’re such a giant deal for recruiters. As an illustration, when engaged on a hard-to-fill position, merely discovering one of the best candidates to speak to generally is a problem. However the kind of focused messaging you’ll be able to ship out utilizing Fb’s algorithms gives nice potential on your recruiters to succeed in new candidates.

Throw into the combination the truth that job boards are usually extremely crowded, and it’s apparent how Fb’s paid adverts can assist recruiters lower by the noise and simply attain candidates.  And with few recruitment businesses presently utilizing Fb’s paid promoting to advertise jobs, your emptiness will stand out from the group and attain candidates who’re much less primed to disregard vacancies on the platform.

Plus, for area of interest roles, your best candidate might not be lively on LinkedIn, or could not even be all.  Fb’s paid promoting can assist you goal passive candidates and pique their curiosity.

The right way to create a Fb paid advert

Step 1: Getting began

Log in to your organization’s Fb web page and click on on the handle button on the right-hand facet on the prime of your profile.

Picture1-Nov-28-2022-10-06-30-0049-AMYou’ll then be taken to the skilled dashboard the place you’ll be able to click on in your Advert Centre and begin creating adverts. For the aim of this tutorial, let’s head over to the advert centre and take a look at all of the superb options obtainable.Picture2-3

Step 2: Select your goal

Within the advert centre, you’ll be able to see all of your earlier campaigns, in addition to the insights from ongoing ones.


If you wish to create a brand new advert, merely click on the ‘Create new’ on the highest. The very first thing to do is to decide on the kind of your advert:


After you’ve picked one of many choices, it is possible for you to to personalize your whole advert, beginning with the objective:


You’ll be able to depart it at automated or choose a specified objective, comparable to producing extra site visitors to your web site or getting leads.

Step 3: Mess around with the inventive

After selecting your objective, you’ll be able to personalize the look of your advert: From including textual content to photographs or movies, chances are you’ll let your inventive facet take over right here!


Step 4: Select your viewers

A very powerful half: You’ll be able to resolve who sees your advert primarily based on age, gender, location and hobbies/pursuits. Remember to specify these final ones – what does your mannequin candidate seek for? What’s he into? In case you’re recruiting for Advertising Managers, for instance, then you definately’ll need to specify an curiosity in advertising and marketing. When you sort advertising and marketing into the “Pursuits” field you may see the variety of potential matches. Have a look:


As you’ll be able to see, for the chosen viewers the Advert Supervisor exhibits you estimated day by day attain and hyperlink clicks. 1500 potential candidates a day doesn’t sound so unhealthy, proper?

Step 5: Pricing and period

Lastly, you’ve reached the dreaded level – the cost. It’s not as unhealthy as you suppose, although! You’ll be able to select a day by day price range your self and the Advert Supervisor will estimate the views and clicks primarily based on that. You additionally want to decide on period of the advert.


Step 6: Overview Your Advert

When you’ve finished all that, you’ll be able to see the preview of your advert on the right-hand facet. If every little thing seems to be good, merely click on ‘Achieved’ and watch the magic occur! 

Step 7: You are Achieved!

Now it is time to sit again and let your advert usher in some contemporary candidates!

Step 8: Keep watch over efficiency and make adjustments as wanted

It’s possible you’ll be completed however don’t neglect to keep watch over your advert whereas it’s working. If it’s not performing, ensure you’re making adjustments to attempt to maximise your price range and attain essentially the most focused viewers that you would be able to!

And poof, we’re finished! With 2023 approaching, it’s time to consider your advertising and marketing price range – and maybe throw some Fb promoting into the combination!

To be taught the ins and outs of making a profitable Fb marketing campaign from begin to end, have a learn of our eBook:

How to Create an Awesome Facebook Recruitment Campaign


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