If you happen to’re making an attempt to maintain your database of candidates engaged, automation instruments enable you to keep contact with them with out spending hours manually sending particular person messages.
The difficulty is, candidates received’t be engaged in the event that they really feel like they’re being despatched automated bulk emails that aren’t written on to them.
So how do you employ automation with out sounding like a robotic?
Ditch the formalities
If you’d like your automated messages to appear private, that you must ditch the formal vocab that makes you sound robotic.
To make folks suppose they’re getting a private e mail from you, the trick is simply to put in writing the way you speak!
For instance, writing ‘how are you?’ as a substitute of ‘I hope you’re nicely’ in a bulk e mail will immediately make your e mail appear extra private.
And switching phrases like ‘nonetheless’ to ‘however’ and ‘thus’ to ‘so’ additionally makes the tone of your e mail extra colloquial and appear much less robotic.
Little adjustments like these in your bulk emails could make a candidate really feel like you’ve gotten personally reached out to them, so that they’ll be much more prone to reply and apply to your job.
Use personalisation instruments
It’s lots nicer to receiving an e mail saying, ‘Hello Joanne’ somewhat than ‘Hello there’. Personally, I delete something that appears like a generic bulk e mail – if it isn’t tackle to me particularly, they’re gone.
The excellent news is you don’t should manually write each individual’s identify into emails. An excellent CRM or bulk emailing system may have inbuilt personalisation instruments that routinely insert each candidate’s identify into your bulk messages or e mail topic traces.
Firefish permits you to routinely embrace a spread of private data in your bulk emails, together with a candidate’s first identify, final identify and job title.
Set triggers to remind you to check-in with candidates
If you happen to converse to a high candidate who’s planning to start out their job search in a number of months, you should use automated triggers to reminder you to personally get in contact with that candidate at the moment.
Lots of different recruiters will simply write a be aware within the candidate document, and most of the time, overlook about it. This implies you possibly can swoop in and have a private chat with them earlier than your rivals keep in mind that high candidate is even trying.
When you place the candidate, you possibly can even use check-in triggers to remain near your candidate. For instance, you possibly can set automated triggers to remind you each time you’ve gotten a brand new candidate beginning so you possibly can ship them an excellent luck or nicely needs e mail.
Usually checking in with candidates like this reveals you care about their profession journey, so you possibly can construct a robust relationship with them for years to come back.
Discover out which candidates didn’t full a job software
If you ship bulk emails, a few of your finest candidates will click on onto your job however received’t apply as a result of they’re uncertain in regards to the wage or firm.
Usually, you’d by no means get to seek out out who these candidates are, however should you’re utilizing a good CRM, this doesn’t have to be the case!
Do you know your CRM can routinely inform you which candidates clicked into your job advert however didn’t apply it?
This implies you’ve gotten the possibility to succeed in out to those candidates personally, discover out why they didn’t full the applying and persuade them to go for it.
Maintain your job alerts related
If you’d like your bulk job alerts to appear tailor-made to your candidates – you must solely ship them to related candidates.
Would you be impressed should you acquired a job alert for a Finance job if you work in recruitment? After all not!
Getting an irrelevant job alert will make your candidates immediately really feel like they’re being spammed and can seemingly unsubscribe – which means you possibly can’t ship the job alerts which can be related to them sooner or later.
Arrange automated expertise swimming pools in your CRM for the totally different jobs you recruit, so when a job is available in you have already got your e mail listing able to go.
This makes it fast and simple to maintain your candidates engaged with you and your jobs!
If you wish to get extra out of your automated e mail campaigns, obtain the eBook to learn to use e mail to tug in additional candidates to your jobs.