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You couldn’t miss TikTok exploding into the mainstream in 2020. The platform went from being the app 14-year olds lip sync on to a worldwide phenomenon with 1 billion active users worldwide!
Its huge success has left companies in all places scratching their heads making an attempt to determine how one can use it to advertise their model – and the recruitment trade was no completely different.
With massive international manufacturers struggling to get observed on the app, you’re in all probability questioning whether or not it’s even price your time utilizing it for recruitment. So, we’re right here to provide the execs and cons of recruiting on TikTok – and hopefully provide you with a little bit of fun alongside the best way…
Causes to make use of TikTok as a recruitment device
TikTok is nice for humanising your model
In case you’re making an attempt to face out as recruitment model that doesn’t take itself too significantly, TikTok is a superb platform to do that.
Creating enjoyable and relatable video content material helps you stand out available in the market and it’s nice for employer branding too. Creating some enjoyable cultural TikToks will present potential candidates that what you are promoting is a superb place to work.
This TikTok from Harmless Smoothies exhibits you don’t have to undermine professionalism to be humorous when promoting your model.
TikTok is filled with younger, tech-savvy candidates
Round 60% of TikTok users are Gen Z, making it an amazing place to advertise your model when you’re recruiting for graduates or juniors.
You might create a TikTok selling your junior roles or get a few of your present graduate staff to star in among the movies.
Simply ensure you lookup your Gen Z traits first! You might get roasted for utilizing the ‘mistaken’ emoji.
The algorithm does a variety of the heavy lifting
What candidates see on their ‘For you web page’ (FYP) is tailor-made particularly to them. The algorithm chooses content material for you primarily based on earlier movies you’ve ‘preferred’, shared, re-watched or commented on, so your web page turns into particular to your pursuits.
It additionally exhibits folks TikToks primarily based on their location. So for instance, when you’re recruiting for roles in Glasgow, utilizing hashtags like #Glasgow or #ScottishTikTok will enhance the prospect candidates in your geographical area of interest see it.
This implies you don’t want a large follower base to get your content material in entrance of your candidates – TikTok’s algorithm will put it of their FYP for you.
However it additionally means candidates can miss your precious content material completely as a result of they’ve been sucked down a wormhole of extraordinarily area of interest content material… like Woodchuck Armageddon?
You possibly can work together with candidates in a inventive approach
The feedback part on TikTok might be simply as entertaining because the movies themselves – making them an amazing place to work together with candidates.
All feedback are public for everybody to view, reply to and like. This construction offers you the prospect to create an open discussion board with candidates in your movies, making your model extra approachable and enjoyable.
It’s also possible to create TikTok video replies which might turn out to be extra viral than the unique TikTok you posted and increase your attain on the platform even additional. TikTok reply movies are an amazing device to reply generally requested questions candidates have about your model and present them you’re eager to have interaction with them.
You possibly can even use a comment-reply video to get the phrase on the market that you simply’re hiring, like this one:
You possibly can educate your candidates within the ‘be taught’ tab
You may assume that TIkTok is all about foolish dances, however there’s a large viewers which might be there to be taught too.
On the left of the primary display there’s a lightbulb button that takes you to the ‘be taught’ tab on TikTok.
There, you may create some TikToks that educate candidates in your area of interest in a enjoyable format, so that they view your model as a thought-leader in your subject. Or, you may create some interview suggestions movies for candidates – it will attract candidates who’re actively in search of jobs.
Use the hashtag ‘#learnontiktok’ so it will get flagged as an academic video and is included within the ‘be taught’ tab’s feed.
This TikTok on interview suggestions is a superb instance of an academic video…
Causes TikTok isn’t an amazing recruitment device
It’s tough to get observed
In case you begin scrolling by means of your FYP, you’ll discover that a lot of the movies have 1000’s and even thousands and thousands of views.
TikTok will present your video to individuals who interact with comparable content material, but when these first few folks don’t strongly interact, the algorithm will gradual to a halt and few folks will see your TikTok.
The search outcomes on TikTok are additionally ranked by variety of views, so in case your movies don’t have many views, few will see them even when looking out.
Movies that don’t carry out properly on the TikTok app don’t need to be a complete waste of effort although: You possibly can at all times cross-share on different social media channels like LinkedIn the place you’re prone to get higher engagement.
Listed here are some suggestions to assist your movies blow up on TikTok, so your account turns into ‘TikTok well-known’…
Your movies don’t at all times seem in your followers’ FYPs
Not like Instagram, even when a candidate follows your TikTok account, this doesn’t assure your video will seem of their FYP.
Your TikTok followers are prone to see your current movies of their ‘Following’ tab, however the hassle is that customers spend most of their time within the ‘FYP’ tab because it’s default if you open the app.
So when you efficiently drive candidates onto your TikTok account from different accounts like Instagram and LinkedIn or acquire followers on the platform organically – you may’t assure they’ll get nurtured on the app.
This implies you may spend a great deal of time constructing a TikTok model and gaining followers who’ll by no means see your movies.
Customers aren’t in search of jobs on the platform
TikTok customers are hardly ever (if ever) utilizing TikTok to search for jobs – it’s simply not what the platform is designed for.
You possibly can’t hyperlink out to different websites out of your movies, and this makes it tough to drive visitors to your jobs pages – irrespective of what number of views your TikTok will get.
So even when your TikTok makes your job alternative seem like probably the most thrilling function available on the market, it’s extremely unlikely you’ll see a direct impression on software numbers.
It’s nearly unattainable to supply on TikTok
In case you’re in a candidate-short market and looking for purple squirrel candidates, you in all probability received’t discover them on TikTok.
Individuals hardly ever put their job title on their TikTok profile or of their movies, so looking for candidates in your area of interest isn’t simple.
TikTok isn’t LinkedIn – folks aren’t there to seek out jobs. So even when you handle to seek out an amazing candidate on your function, there’s no assure they’ll have an interest.
Though, this TikToker may very well be price getting in contact with as he’ll want a brand new job…
Conclusion
TikTok could be a highly effective device to construct your company and employer branding, nevertheless it’s not prone to fill vacancies anytime quickly.
Cross-posting your TikToks on different platforms like LinkedIn – the place your candidates are in search of jobs – might be the simplest strategy to recruit utilizing TikTok if you don’t have a giant following.
However you by no means know, when you hold TikTok as a part of your wider social technique and hold posting movies, your model (like others we’ve seen) may turn out to be TikTok well-known! Obtain the eBook under to discover ways to put a high social technique in place on your recruitment enterprise.
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