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How to Stand Out to Candidates on LinkedIn

Kelly Lee
Digital Content Specialist


Everyone knows how arduous it’s to get observed on LinkedIn proper now. With so few candidates on the job market, you’re simply one among a whole bunch of different recruiters combating for consideration from the identical expertise.

This implies you have to do every little thing you possibly can to face out so candidates truly wish to converse to you. I’ve been noticing numerous recruiters resorting to *ahem* fascinating ways to get consideration not too long ago. However it’s price remembering it’s not nearly catching their eye – you have to make them truly wish to work with you too!

Listed below are just a few advertising ideas that may aid you stand out and get observed for the proper causes.

Add a LinkedIn profile video

Do you know now you can make your profile pic a video on LinkedIn? It shows as a picture within the feed, however when somebody lands in your LinkedIn profile, it performs as a 3 second muted video. When somebody clicks, it unmutes and you may play a video of as much as 30 seconds.

You is likely to be pondering, however why would I wish to try this? You solely get a few seconds to seize a candidate’s consideration and small particulars like having a shifting profile picture can actually humanize your private model.

Right here’s a information on easy methods to add your Linkedin Profile video.

Observe: You possibly can solely add your profile video utilizing the cell app, but it surely’ll be accessible to view on desktop too.

Embody your pronouns

Should you’ve nonetheless not included your pronouns after your title on LinkedIn, what’s stopping you?

It actually takes 2 seconds to do and might make you stand out towards recruiters who don’t fill on this area on LinkedIn.



Utilizing your pronouns on LinkedIn tells candidates that you simply respect gender range. It’s additionally simply changing into the norm amongst youthful generations of candidates – together with pronouns tells them you ‘get it’. You possibly can add your pronouns within the bio part of your profile.

Enhance your LinkedIn firm profile

Your private profile would possibly look nice, but when your company’s web page is bland and outdated that is off-putting to candidates. Don’t let a useless firm web page convey your private model down!

In fact, it’s not your job as a recruiter to enhance your company’s LinkedIn web page – that’s as much as your marketer. However when you suppose the web page wants work, converse up. Everyone knows candidates love to do their analysis, so it’s essential you cowl all bases.

As a recruitment skilled, you can even supply to create content material that includes sharing your opinion on the present state of the market that may be share on the corporate web page. This ensures the corporate web page stays energetic and offers you an additional platform to extend your attain throughout the community.

Deal with InMails rigorously

If there’s one factor that may assure candidates ignore you on LinkedIn, it’s spraying and praying with generic copy/paste candidate InMails.

Solely ship InMails to candidates you’ve already frolicked warming up in order that they already know your title and profile pic (/video!) and thoroughly craft personalised messages. In any other case, you’re simply losing everybody’s time.

Additionally ensure you test your messages for spelling and grammar – pointless errors could make you look unprofessional.

Ask for LinkedIn suggestions

Should you’ve gone above and past for a candidate, there’s no hurt in asking them so as to add a testimonial to your LinkedIn profile. This tells different candidates you’re reliable and nice to work with.

Annoyingly, there’s no click-to-share choice for suggestions however you may screenshot it and share as a publish along with your community.

And if posting a suggestion on LinkedIn looks like an excessive amount of to ask of your candidates, a brief candidate overview despatched over electronic mail or textual content will work simply as properly. You possibly can then write it as a quote in your LinkedIn standing replace and tag the candidate to verify they mentioned it.

Publish with candidates in thoughts

A variety of recruiters use LinkedIn to rant about issues like candidates not displaying up for interview or utilizing the hiring course of to get a wage enhance. This by no means fails to shock me. Why would you do that when you’re planning to make use of LinkedIn for recruiting candidates?

You need candidates to really feel such as you’re on their facet and that you simply care about serving to them. That’s not the impression you’re giving off when you’re always complaining about them! If you have to rant, maintain it off LinkedIn.

Posting private updates is nice as this exhibits you might be human, however simply be aware about what you publish, who your readers are and what your finish aim is. If there’s any likelihood your publish might get in the best way of that aim – even when it’s prone to get you plenty of (the flawed) consideration for posting it – don’t do it.

How to source candidates on LinkedIn


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