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How Starting a Recruitment Agency in a Downturn Can Lead to Long-Term Success

Kelly Lee
Digital Content Specialist


Whenever you hear the phrase “downturn” or “recession”, it’s fairly possible you’re getting nervous and begin methods to chop down your price range. In any case, instances like these are unsure, particularly within the recruitment trade.  However there are some superb companies that began throughout a downturn – and succeeded on an important scale. Take the Adecco Group, Huntress, Satigo, and Cummins Mellor simply to call a couple of! So, with the financial system presently in a fragile state, why will we imagine now’s the proper time to start out your recruitment company?

There are numerous upsides to operating a enterprise in a downturn, and though they’re not as extensively talked about because the downsides, sensible enterprise house owners can discover alternatives in every single place. Everyone knows that rates of interest are rising so it is likely to be more durable to get a mortgage to get began, or that a number of the suppliers are rising their charges. Nonetheless, if you happen to do it proper, beginning out throughout a downturn can truly lead you to attain superb success in the long term. Listed here are a number of the high causes why beginning a recruitment company in a downturn isn’t all dangerous:

You could find better-qualified candidates to your purchasers

In instances like now, when even the most important firms are asking as a lot as 18% of their staff to depart, there’s a number of high expertise simply ready to be positioned in a brand new position. Doing as little as digging into redundancy lists may give you a complete new pool of certified candidates with no effort. It’s virtually like having your personal expertise swimming pools exterior the CRM!

Extra certified expertise makes it simpler to make high quality placements, which not solely will increase your income but in addition helps you keep a bulletproof fame. In any case, it’s not nearly making placements but in addition about discovering the proper match for the position. Having your choose amongst all the just lately laid-off candidates will assist guarantee your purchasers are getting the most effective of the most effective. 

Agile Recruiting: The Key to Becoming the Strongest Agency in Your Niche


It forces you to give attention to construction – and win in the long term

Throughout a downturn, you want a bullet-proof price range technique. Every little thing you do is extra calculated and balanced. The banks are extra hesitant to lend cash and rates of interest are via the roof. What does that power you to do? Give you a strong marketing strategy to indicate each penny you intend on spending is through-through and possible to carry again a return on funding!

All the nice companies that began in a downturn, corresponding to giants like Microsoft or Netflix, discovered to have an virtually navy regiment method in direction of development. It means understanding what noise to chop out and which issues to give attention to – and that’s a ability set that you simply’re compelled to be taught actually rapidly throughout a downturn. When you do, you recognize right away what makes your enterprise tick and the right way to finest develop it, which is essential to making a profitable firm, downturn or not. So take this chance to be taught and adapt – you’ll be manner forward of your competitors.

For those who’re pondering of engaged on a contract foundation, you additionally have to plan the place the cash for all of your placements will come from. Firefish simply partnered with Sonovate which lends cash to contract recruiters, so the money circulation stays intact. All Firefish purchasers will have the ability to get loans at a reduced rate of interest of solely 2.85%! Ensuring you’ve gotten all the bases coated along with your price range is essential to surviving a downturn and popping out of it stronger than your opponents.

Agile enterprise – much less pink tape in opposition to established enterprise

As a start-up company, you even have a number of benefits in opposition to a number of the extra established companies, particularly throughout a downturn. With no or few employees members, merchandise, or software program you’re utilizing your processes are so much much less complicated and drawn-out than these of a much bigger company. Because of this your time to position is shorter – and price per placement decrease.

You need to use this as a promoting level when negotiating with purchasers or speaking to prospects, and even while making placements! A variety of candidates respect a fast and efficient utility course of – over 71% acknowledged that they might shut the appliance if it took longer than quarter-hour to initially fill in! You’re at a serious benefit right here, so don’t waste it.


For those who thought that there aren’t any new alternatives in a downturn, you’re improper – simply have to know the place to look. Robust instances like these is when improvements come into play – everyone seems to be attempting to think about options to the piling issues, so a number of the finest enterprise and technological concepts typically pop up. We at Firefish took this to coronary heart and through COVID instances, when so many recruiters have been being made redundant, we got here up with a marketing campaign referred to as ‘Get Again within the Combat’. This concerned a brand new bundle directed particularly at these recruiters – which resulted in 10% consumer development in the long run.

These sorts of artistic options wouldn’t have come to anybody’s thoughts if there was no want for them. Downturns are likely to create sudden prospects and wishes that must be fulfilled – which triggers our pondering and provides us alternatives.

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