Execs and Cons of Twitter For Recruitment

Twitter turned 15 years previous in 2021, and for the final decade, it’s had a agency place in recruitment.

However today, you’re extra prone to hear about why you want to embrace Clubhouse or TikTok if you wish to replace your social recruitment technique.

With so many new channels showing on the social media market, this acquired us considering – is Twitter turning into a waste of effort and time for recruiters? Let’s dive in and have a look at the information.

Causes to nonetheless love Twitter for recruiting

1. Twitter is the third most-used social media platform

Twitter won’t be the speaking level of the recruitment trade proper now, however with 353 million users a month, it’s nonetheless the third most-used social media app (behind Fb and Instagram). To place this into context, LinkedIn has 27 million fewer customers monthly.

2. You don’t must pay to play

Not like LinkedIn, Twitter doesn’t require you to spend cash on any sort of premium subscription to view additional profiles, or ship extra DMs. So in idea, you might have entry to each public profile on the market.

3. Twitter is nice for branding

There’s little question about it, Twitter continues to be an important place to construct and showcase your model. Every little thing you put up, share and have interaction with on the platform helps candidates, shoppers and prospects get a greater understanding of who you might be and what you stand for.

And analysis additionally tells us that candidates usually tend to go along with recruiters which have a robust private model – proof that Twitter nonetheless has a spot in recruitment. 

3. There’s extra potential to make a variety of noise

On LinkedIn, the extra you put up in a 24 hrs the less exposure every put up will get – this implies you want to have a fine-tuned schedule in place. However fortunately, Twitter’s algorithm doesn’t function like this.

As an alternative, it’s really useful that companies put up as much as 15 tweets a day for optimum influence. With out being restricted to a tweet a day (which you’ll possible want for a job advert) Twitter permits you to publish and promote a various vary of content material.

Higher nonetheless, you might have the liberty to be reactive and spontaneous together with your tweets. With out the necessity to monitor the amount of your posts, you may reply to occasions or tendencies in reside time figuring out all your tweets will likely be seen. On the coronary heart of it, that is what social media is all about!

4. Tweets seem in Google searches

Let’s do a fast experiment: when you Google your model identify, what do you see? If you happen to’re lively on Twitter you have to be your most up-to-date tweets in a carousel format – that is one thing we love about Twitter!

The average lifespan of a Tweet is round 18 minutes, however because of this carousel function, your posts keep seen for longer. This implies any candidates or prospects utilizing natural search can immediately see how lively you might be on Twitter and acquire a richer understanding of the kind of content material and matters you’re speaking about. It’s additionally one other approach of driving individuals proper again to your web site.

Causes Twitter isn’t value your time

1. Twitter is sort of nameless

Not like LinkedIn, and even Fb, Twitter by no means prompts its customers to fill in any skilled particulars. This implies getting the precise candidate data, similar to an in-depth profession historical past or a listing of {qualifications}, is an actual lengthy shot.

At greatest, you’ll get a bio that incorporates a job title and site. At worst, you’ll have a string of emojis to go off – this can be a clear drawback for sourcing candidates.

2. It’s arduous to promote jobs in 280 characters

With solely 280 characters to work with (or round 200 after you’ve added a hyperlink) Twitter makes it arduous to promote each the function and the corporate multi function put up.

With a shorter phrase rely, you’ve actually acquired to get artistic together with your job adverts. It’s good to be tremendous selective with the language, picture and any additional content material you utilize if you wish to cease a candidate from scrolling proper previous your tweet.

3. Twitter doesn’t have a jobs part

Not like Fb, Twitter has by no means opted so as to add an official jobs part which undoubtedly loses the platform some brownie factors.

And not using a devoted part for promoting accessible positions, it’s not simple to focus on lively candidates searching for roles in the precise career or location. In my expertise, this could usher in loads of candidates that aren’t essentially a superb geographical or skilled match for the function.

The decision…

All in all, I believe Twitter nonetheless has a agency place in recruitment however it ought to by no means be used as your major social media platform. Regardless of it being the third most-used platform, Twitter doesn’t have one of the best performance or important data you want to supply high expertise.

However Twitter is likely one of the higher platforms for publishing quite a lot of content material and strengthening your model. Sustain your Twitter presence as a part of your general technique, simply don’t make it the one pond you fish in!

For tips about methods to get probably the most out of Twitter for recruitment obtain the eBook beneath.