As recruiters, we all know how essential employer branding is to hiring, but it surely’s not at all times straightforward to persuade purchasers. They’ll fortunately spend money and sources on firm branding, however employer branding is usually a bit tougher to push.
And if you happen to’ve ever misplaced a placement as a result of your candidate didn’t belief your consumer’s repute as an employer, you’ll know simply how irritating this may be.
Shoppers with no clear, sturdy and reliable employer model are extraordinarily exhausting to provide a good shortlist for – as if the candidate-short market wasn’t problem sufficient!
Listed below are 8 employer branding stats that may give purchasers and prospects shake, plus the right way to use these stats to win extra recruitment enterprise.
8 surprising employer branding statistics
Do you know that…
- 92% of candidates would think about leaving their present firm if one other employer with a superb repute supplied them a job.
- 92% of candidates say they might decline a job provide from an employer with a foul repute – even when they have been supplied the next wage.
- 73% of the world’s most engaging employers (WMAE) say employer branding is a prime precedence to them.
- 86% of job seekers will analysis and employer’s opinions and testimonials when deciding in the event that they wish to apply to a job.
- Candidates belief current staff 3 times greater than the corporate in the case of offering perception into what the corporate is wish to work for.
- A robust employer model reduces employees turnover by 28% and value per rent by 50%.
- 62% of Glassdoor customers agree their notion of an organization improves in the event that they see an employer reply to a Glassdoor evaluate.
- 96% of firms say employer model can affect income, however solely 44% monitor that affect.
The best way to use employer branding stats to win enterprise
So now you’re armed with some stats that make it inconceivable to disregard how essential employer branding is to hiring, right here’s the right way to use statistics like this to win new enterprise from each prospects or your current purchasers.
Carry out a pattern employer branding audit
One of many largest issues in the case of employer branding is that purchasers are inclined to suppose everybody already is aware of their model nicely and that they’ve repute as an employer – even once they haven’t any proof of this.
One of the simplest ways to present them a actuality test is to spotlight just a few areas the place they fall brief towards their opponents.
For instance, have they got a decrease Glassdoor ranking than most employers of their particular area (and do they know that 84% of candidates will have a look at these opinions earlier than deciding whether or not to use)?
Are there no worker testimonials on their web site, whereas a direct competitor has a complete web page of their careers website devoted to worker voices?
Use this data (mixed with the stats above) in your enterprise improvement emails to point out you’ve performed your analysis and spotlight how essential these items are if you wish to stand out and recruit the most effective expertise.
Use stats to create high-value content material
Creating partaking content material is at all times an effective way to drag in consideration out of your finest prospects. Take into consideration placing collectively a professional-looking visible report, weblog or whitepaper that covers quite a lot of these stats (plus extra of your individual!) and explores why employer branding issues a lot.
Use this as a approach of opening up a dialogue and offering worth to your prospects – it’s not about asking for something in return, however simply exhibiting you’re an skilled and that you may assist them overcome any employer branding challenges.
You possibly can even work with advertising and marketing to create an in depth e-mail marketing campaign to generate heat leads with it. After which, watch as you see prospects come to you.
Use stats in your recruitment gross sales pitch
When your pitching to recruitment prospects, you would weave some stats into your presentation to point out the affect that good employer branding can have on issues like high quality of rent and turnover charges.
An nameless case examine from an current consumer is the right solution to present them the direct affect employer branding technique can have – significantly one owned, managed and monitored by you!
Which takes me to my subsequent level…
Make employer branding a part of your company’s recruitment service package deal
If you’ve satisfied your purchasers of how essential employer branding actually is to their total hiring technique, that is when you’ll be able to step in a proposal to do the heavy lifting.
Take into consideration how you would provide employer branding as a rechargeable add-on to your recruitment providers package deal.
With all this strong proof to again you up, will probably be exhausting to refuse! Obtain the eBook under to repackage your recruitment providers and begin pulling in additional employer branding enterprise.