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7 Proactive Methods to Entice and Rent Numerous Candidates in 2022

Kelly Lee
Digital Content Specialist


Most of us in expertise acquisition would agree that numerous candidates assist our organizations innovate and obtain higher enterprise outcomes. You needn’t learn a number of research or analysis too deeply to grasp the advantages of a various workforce—merely have a look at a number of the world’s largest organizations that emphasize variety, fairness, and inclusion (DEI) as a part of their success. 

And but, half the battle in constructing a various firm is attracting and hiring numerous expertise; our personal research, for instance, have discovered 44% of corporations discover it troublesome to prioritize DEI amongst different enterprise aims. 

So, how do you appeal to and rent numerous candidates as you develop? There are 7 proactive techniques you should use, and we’ll break them down for you: 

  • Begin with making a DEI tech stack 
  • Create clear, inclusive, and high-intent job postings
  • Encourage referrals from numerous staff
  • Leverage DEI insurance policies when recruiting
  • Promote jobs in numerous networking teams and job boards
  • Embody numerous stakeholders within the recruiting course of
  • Give job candidates perception into your organization tradition

Whereas this listing of techniques isn’t exhaustive, these are proactive methods in which you’ll enhance your variety recruiting efforts at present and as your organization grows. Let’s dive in!

Construct a DEI tech stack that helps de-bias your hiring course of

No matter how rapidly your organization grows, it’s inevitable that your hiring workforce will need to leverage new instruments and tech that assist them not solely meet their hiring targets but additionally assist your organization’s DEI initiatives. 

That’s the place your DEI tech stack is available in. 

Merely put, a DEI tech stack is a group of various applied sciences or instruments your workforce makes use of to realize a cohesive function or objective—on this case, attracting and hiring numerous candidates. 

A robust DEI tech stack isn’t created in a single day, particularly as your recruitment wants develop and also you scale your expertise acquisition pipeline. Realizing what your workforce’s recruitment wants are, and your TA priorities will inform your method to choosing the proper tech so as to add to your stack and additional your DEI efforts.

To make sure you’re choosing the proper instruments, and never merely including extra instruments, take into account evaluating the mandatory additions to your DEI tech stack towards the next standards:

  • Truthful, equitable, and unbiased
  • Information and insights-focused
  • Alignment along with your recruiting technique
  • Continuity and longevity post-hire

We spotlight fairness and bias right here, particularly, as a result of the aim of your DEI tech stack ought to in the end be to assist your recruiting workforce de-bias your hiring practices and course of. For instance, you’ll be able to acquire instruments and tech that assist with eradicating the bias from interviews or ones that assist you to optimize your job advertisements for inclusivity. 

We break down every part you want to learn about constructing your personal DEI tech stack in our final information, which you’ll learn right here

how to build a dei tech stack

Create clear, inclusive, and high-intent job postings

When creating job descriptions for brand new roles, or optimizing roles you have already got out out there, being clear and intentional will assist incentivize candidates to use—however you’ll additionally need to think about DEI, as properly. 

Writing clear and high-intent job postings isn’t simply useful for you—it’s additionally essential for capturing candidates’ consideration. Whereas 72% of managers consider they create efficient job descriptions, simply 36% of candidates agree. Not solely that, however most job seekers will spend a mere 14 seconds deciding whether or not to use to a task based mostly on the job description. 

To create high-intent job postings, there are a couple of suggestions you’ll be able to make use of: 

  • Forego flowery language in job titles and go for readability as a substitute—this helps take away any ambiguity out of your job postings when individuals come throughout them on social media or job boards. You need it to be as apparent as doable which position you’re hiring for.
  • Make sure you’re writing for people—this implies writing within the first particular person and eliminating any complicated language or tangents in your job postings. 
  • Keep away from the listing entice—as a substitute of itemizing out duties and expertise, deal with outcomes; this fashion, candidates perceive how they’ll influence your enterprise and what they’ll be capable to obtain within the position. 
  • Spotlight your organization’s onboarding plan—many candidates will need to know what they’ll or ought to count on post-hire, which implies sharing your organization’s onboarding plan or program can provide them extra context as to what life is like as an worker at your organization!
  • Be clear—don’t shrink back from together with details about work-life steadiness, compensation, and different info that candidates are prone to ask for in interviews.

Nevertheless, you’ll additionally need to guarantee these job postings are inclusive of numerous candidates. Which means following a couple of greatest practices like:

  • Test your job descriptions for biased or discriminatory language and be cognizant of gender coding as properly.
  • If your organization has an inside mobility plan or course of, spotlight that in job postings and share related hyperlinks to any public-facing net pages the place you doc your program. 
  • Concentrate on highlighting the influence a candidate can have at your organization, quite than focusing solely on expertise or training. 
  • Drop any jargon, phrases, or language that’s technical or industry-specific, to keep away from alienating candidates who could not share the identical academic or skilled backgrounds as you do. 
  • Take into account that inclusivity additionally encompasses disabilities and neurodiversity, and variety statements you embrace in your job postings shouldn’t ignore these candidate segments. 

We have now a straightforward information you should use to create what we at Lever name “influence descriptions,” which makes it simple to create compelling, intentional, and inclusive job descriptions. You may obtain your copy (which features a useful template) beneath. 

effective job descriptions

Encourage present staff to share numerous referrals 

Top-of-the-line recruiting assets you’ll be able to leverage to rent numerous candidates is your present staff.

Most organizations at present have ERGs (worker useful resource teams) in addition to inside referral applications which incentivize staff to share job postings or advocate certified candidates from their very own networks. Whereas this isn’t new, it’s simple to overlook that your present workforce members could have the proper candidate ready to make a transfer to a brand new position. 

In fact, each referral program is totally different, nevertheless, you should use referrals in multiple method. Let’s say, as an example, that your organization simply created a brand new position and your hiring workforce needs to leverage referrals first to seek out high candidates: 

  • Share new roles along with your inside EGRs 
  • Ask present staff for numerous referrals 
  • Leverage your and your workforce’s social networks (like LinkedIn) through the use of outreach to share open roles with individuals in your community 
  • Contemplate opening your referral program to prospects who could know numerous candidates concerned with becoming a member of a brand new firm 

The upside to sourcing utilizing referrals first is that you just not solely get insights into candidates by way of your staff, however it may possibly additionally assist you to pace up your time-to-hire and time-to-fill by discovering the suitable candidate by way of somebody’s community. 

To assist guarantee your referral program is honest, although, you could use an exterior device or service that may assist you to create an equitable referral program to your firm. For instance, Payscale found that conventional referral applications may be biased, as staff are prone to advocate associates or individuals they need to work with. 

Working with a device or exterior program may help to de-biased your referral program, just like how our companion, Teamable augments self-reported knowledge with the intention to make it simple to benefit from the fruits of referrals whereas nonetheless retaining a dedication to diversifying your workforce.

Promote and leverage your DEI insurance policies when recruiting

Whereas it’s no secret {that a} numerous workforce is helpful for workers and corporations, it’s solely not too long ago grow to be widespread to see organizations share their DEI insurance policies and initiatives in public-facing recruiting content material for candidates. 

And but, 67% of staff take into account office variety an essential issue when contemplating employment provides with a brand new firm. Research have proven that, in some industries (like tech), only a few organizations have DEI manifestos in place to share with candidates. 

It needs to be greatest follow for organizations to promote their DEI insurance policies when recruiting. Nevertheless, if that is one thing your workforce is at present engaged on, there are a couple of methods you’ll be able to share your insurance policies or initiatives with candidates:

  • Dedicate a bit of your job postings to DEI insurance policies and statements 
  • Share hyperlinks to ERG and DEI insurance policies you might have in your web site, in job postings 
  • Embody your DEI insurance policies as a hyperlink in your e-mail signature, so that they’re transparently out there in candidate communications
  • Point out your insurance policies in your firm’s social media pages, particularly on platforms like LinkedIn and any job boards the place you’ll be able to personalize your organization’s profiles

One other option to promote your DEI insurance policies is to make use of movies that includes totally different TA and HR workforce members who can clarify what your organization is doing to advance DEI and the way staff participate in DEI initiatives. 

These movies may be hosted on Profession, About, and Coverage pages in your web site, which you’ll then hyperlink to in job postings. Relying on the job boards you leverage, you may additionally be capable to embed movies straight into your job postings!

pillars of diversity and inclusion

Use area of interest job boards and networking teams geared in direction of numerous candidates 

In advertising, there’s this idea whereby one of the best ways to achieve prospects is to be the place they’re—which means, proactively participating with prospects within the locations they spend essentially the most time. For recruiters, this idea additionally applies to numerous candidates. 

And that’s the place numerous job boards and networking teams can grow to be a goldmine for TA groups!

When distributing open roles along with your group, you’ll need to get these roles in entrance of an unlimited and numerous vary of expertise. Above and past utilizing platforms like LinkedIn to promote these positions, having various shops by way of which you’ll share these roles is crucial. 

Your recruitment pipeline could reveal key areas or gaps wherein you want to enhance or improve illustration—however it’s difficult to do this with fundamental recruiting platforms. 

As an alternative, harnessing platforms like Jopwell or Elpha means that you can get your open roles in entrance of extra numerous communities of candidates whereas representing your group as an inclusive place to work with equitable hiring practices. By leveraging these communities, you’re additionally trying to fulfill candidates the place they already are making it simpler for numerous expertise to seek out you.

You may also leverage on-line networking teams and digital communities aimed particularly at numerous candidates. For instance, staff could already be a part of neurodiversity teams, or you might have individuals in your LinkedIn community that belong to underrepresented teams (akin to these with disabilities) that you may attain out to with new alternatives. 

There’s a wealth of untapped expertise that you could be miss out on when ignoring these numerous teams and job boards. And, greater than that, candidates count on recruiters to be prioritizing DEI and variety recruiting. 

Embody numerous stakeholders within the recruiting course of

Attracting and hiring numerous candidates can really feel difficult when you think about many candidates wish to see their experiences mirrored in others. It’s essential that numerous candidates can see and witness the illustration of numerous staff in your organization—and together with numerous stakeholders in your recruiting course of may help do exactly that. 

Take interviews for example—should you leverage your job postings to showcase what your interview and onboarding course of is like, you’ll be able to point out varied numerous stakeholders who’re concerned and even spotlight them in your outreach communications to candidates. 

At Lever, we use structured hiring to make sure that numerous stakeholders are concerned, whereas additionally making certain that the workforce members candidates work together with from the very begin are a part of their expertise. 

There are a couple of the explanation why having a structured hiring course of may help each your recruiting course of and efforts to transform numerous candidates into hires: 

  • Structured hiring requires everybody concerned in your recruiting course of to comply with a standardized method to hiring, which helps get rid of affirmation bias
  • Stakeholders can extra pretty assess candidates based mostly on their strengths and {qualifications}, quite than subjective biases 
  • Sure levels of the hiring course of, akin to interviewing, are standardized, which makes every interview extra intentional in addition to equitable for each candidate 

By involving numerous stakeholders in your recruiting course of, you’re not solely making certain that numerous candidates see your dedication to DEI but additionally giving them the chance to discover your organization tradition and the initiatives you’re employed on to progress DEI in your group. 

structured hiring for recruiters

Give job candidates perception into your organization tradition

A easy but efficient method of attracting numerous candidates to your organization is to leverage your organization tradition. You seemingly already use your employer branding to showcase what occurs behind the scenes at your group and what your tradition is like, however that’s just one part of a bigger course of. 

In truth, recruitment advertising encompasses employer branding and is one thing your hiring workforce will (hopefully) put to good use to draw numerous expertise. 

Recruitment advertising is a set of techniques or methodologies you should use to market your employer model to candidates. Achieved properly, recruitment advertising builds consciousness and visibility round your organization tradition to assist appeal to high expertise. 

To make use of recruitment advertising to provide perception into your organization tradition, you’ll first need to align your hiring workforce in your employer model. That’s as a result of your employer model encompasses issues like: 

  • Worker worth proposition
  • Firm mission and values assertion
  • Individuals and tradition 

As soon as your workforce is aligned with these key parts, you’ll be able to deal with the way you’ll use them to market your organization to candidates. And that is essential, as a result of many candidates will inevitably ask about your organization tradition, variety initiatives, and what working along with your workforce is like. 

The extra clear you may be about your organization tradition, the extra candidates are prone to be interested by working in your group. So, your recruitment advertising ought to focus each on highlighting your tradition in addition to the DEI initiatives, commitments, and insurance policies that assist form it. 

Uncover how high corporations appeal to and rent numerous expertise 

In our 2021 State of Variety, Fairness, and Inclusion Report, we surveyed over 500 HR decision-makers and 1,000 employed adults to be taught what efforts corporations have been taking to extend their DEI efforts, how they’ve been communicated, and the hole between the corporate’s perspective versus the worker’s views.

Obtain your free copy to discover how corporations are leveraging DEI to draw, rent, and retain numerous expertise!


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