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6 Instruments That Will Assist You Run an Superior Recruitment Podcast

Kelly Lee
Digital Content Specialist


Within the UK alone, greater than 15 million people hearken to podcasts each week. How can your recruitment model money in on this large advertising and marketing alternative?

Making a podcast that educates candidates in your recruitment area of interest will show you how to construct model consciousness and place your company as a thought-leader in your trade.

So how do you get began making a podcast? The excellent news is you don’t should be an professional to get it sounding skilled.

Listed here are a number of the greatest instruments that make creating podcasts very easy.

1. Audacity

podcast-platformA instrument for… recording and mixing podcasts.

Unsure the place to begin with recording your recruitment podcast?

Audacity is an audio recording and mixing platform that can make your podcasts sound clear {and professional}. You possibly can document straight in Audacity or add different recordings to the platform to be edited.

You possibly can reduce, edit and blend your recording utilizing quite a lot of results together with velocity, pitch and tempo.

The most effective factor about Audacity:

Audacity is a good product to make use of when you’re new to podcasting. The software program is simple to put in and you will get it up and working in lower than ten minutes. The product is fairly self-explanatory, so you will get to grips shortly with the fundamentals and begin creating podcasts from day considered one of utilizing the software program.

Worth: Free


2. ZenCastr

A instrument for… recording a number of friends remotely.

ZenCastr is one other podcast recording platform, however with a giant extra perk: it means that you can document a number of individuals in several places with high-audio high quality. So it’s good for recording distant interviews in your podcast.

ZenCastr works in your browser, which means you don’t even must obtain the software program – all it’s important to do to create a multi-guest podcast is ship a hyperlink to your friends and hit document!

The most effective factor about ZenCastr

In the event you’re interviewing distant friends to your podcast, Zencastr is the right instrument for you.

It’s very easy to make use of – you simply ship a hyperlink to your visitor, click on document and when you’re completed, a high quality audio recording might be compressed routinely and despatched straight to your assigned Dropbox account.

In the event you depend on conferencing platforms (like Zoom) that aren’t designed for recording friends, you gained’t a excessive sound high quality. This implies, you’ll should spend time enhancing to enhance the recording afterwards. ZecCastr is software program is designed particularly to make sure you get a high-quality recording each time, so that you not often should do any sound enhancing afterwards.

Worth: Free for as much as two visitor /3+ visitor prices from $18 a month

3. Anchor 

A instrument for… recording, enhancing and distributing podcasts.

After recording and enhancing your podcasts in Anchor, you possibly can put up your podcasts to all the foremost streaming platforms (akin to Spotify, Apple Podcasts and Google Podcasts) at one time utilizing it’s one-step distribution platform.

The most effective factor about Anchor

Anchor’s all-in-one platform for podcasting performance means you possibly can go from recording to publish multi function place.

It’s linked with an enormous variety of audio-hosting channels in order quickly as you click on ‘publish’, it’s accessible for all of your listeners, it doesn’t matter what app they’re utilizing.

Anchor is now owned by Spotify, and the bonus of that is that you just additionally get entry to a classy Spotify-style dashboard with stats in your podcast efficiency.

Worth: Free


4. Wistia

A instrument for… internet hosting and distributing podcasts.

Wistia is a video-hosting platform that’s now branched out into podcasting.

Similar to with its video software program, Wistia’s podcasting software program means that you can add, brand-up and host your podcasts in your Wistia channel.

You possibly can create an Search engine optimization-friendly channel web page to your podcasts that you could then embed onto your web site. Right here’s an instance of an embedded Wistia channel on our Firefish web site:

Firefish crowdcast

You can even distribute your episodes to all the foremost podcasting platforms straight from Wistia. And as soon as your podcast is dwell, you possibly can measure efficiency utilizing Wistia’s evaluation instruments.

The most effective factor about Wistia

You possibly can embed your podcasts into your web site and different items of promoting content material, like blogs, so it’s simple to drive site visitors to your podcast and construct an viewers.

You possibly can even add CTAs to every podcast asking listeners to depart their e-mail addresses. Plus the evaluation instruments make it simple to see the outcomes of every podcast you launch, so you possibly can plan future podcasts round what you realize your viewers are inquisitive about.

Worth: Free for as much as 3 episodes. 3 plus episodes from $99 a month


5. Stereo

A instrument for… internet hosting dwell interactive podcasts.

Stereo is the brand new child on the block and we’re all getting fairly enthusiastic about it!

How Stereo differs from different podcasting platforms is that the reveals are all completed in actual time and may’t be edited afterwards.

Stereo is a cross between a podcasting app and a social media platform: You create a profile and a cartoon avatar of your self (these are used as an alternative of pictures), then observe different profiles and reveals.

Stereo encourages social interplay in the identical method different social media channels do. In the event you’re listening to a dwell episode, you possibly can ship a response emoji (like a coronary heart or a thumbs up), and even ship a voice be aware to the hosts, who can play it and reply.

The most effective factor about Stereo

Stereo affords a very new strategy to interact candidates by means of podcasting and is a powerful indication of what podcasting will appear to be sooner or later.

Listeners can tune in dwell and work together with you, and afterwards you possibly can add it to different platforms like a daily podcast. This lets you get dwell real-time viewers participation but additionally repurpose your content material to get most attain.

You possibly can even join with related candidates on the app utilizing the search instrument. You possibly can seek for potential candidates in your area of interest both by means of data listed of their bio or by seeing who’s following hashtags and different related reveals in your area of interest and invite them to attach with you.

This function isn’t accessible on another podcasting platform, and it’s notably helpful in recruitment as you wish to join with as many individuals in your area of interest as potential.

Worth: Free


6. Spotify

A instrument for… advertising and marketing and analysing you podcasts.

Everyone knows Spotify is a music-streaming platform, however do you know it hosts podcasts too?

In the identical method you stream your favorite music, you possibly can hearken to, subscribe to, obtain and construct checklist of your favorite podcasts on Spotify too.

Whenever you host your podcasts on Spotify, this offers you entry to detailed listener analytics to see which of your podcasts are performing greatest.

The most effective factor about Spotify

The largest perk of internet hosting your podcasts on Spotify is that it integrates with Instagram, so you possibly can share your podcast episodes in your tales. This can be a nice strategy to pull contacts out of your social platforms to your podcast and widen your viewers.

You additionally use the subtle evaluation instruments to maintain observe of which podcasts subjects are the preferred and study in regards to the demographics of your viewers. 

Worth: Free

Similar to podcasting, a powerful video advertising and marketing technique will help your company standout and turn into a thought-leader in your area of interest. Obtain the eBook under to learn to make video a part of your recruitment technique. 

How to make video a vital part of your recruitment strategy


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