In immediately’s job market, you’ve bought to continuously search for new and thrilling methods to strengthen your model and interact your viewers. It’s no secret that social media is a robust software for doing precisely that!
When TikTok launched, it was all about lip-syncing and dancing, however as of late it’s one of many world’s hottest social media platforms utilized by manufacturers all around the world. So why not by recruitment businesses too?
Why must you recruit on TikTok?
There are numerous execs and cons of utilizing TikTok to recruit, however there’s no ignoring the truth that 44% of millennials and Gen Z use TikTok daily, exhibiting the platform’s big potential for partaking with and nurturing expertise. These generations are taking up the employment market, so getting them is of big profit to you!
Not solely is TikTok is the quickest rising social media platform on the planet but it surely’s paving the way in which for the opposite channels. Have you ever observed because it launched all the opposite social media platforms began incorporating the brief video format? Instagram Reels, YouTube Shorts…
All of them got here from TikTok and are the primary space of engagement proper now bringing you a very new alternative to market your jobs and showcase your experience and the soul of your company.
To provide you inspiration, we’ve compiled an inventory of 5 recruitment businesses which are killing it on TikTok…
1. LNJ Recruitment
LNJ are largely expertise recruiters who seem to have mastered social media. They began out on Instagram and wasted no time leaping on TikTok as quickly because it grew to become standard. Their enjoyable, light-hearted movies appeal to a younger viewers, however Revco doesn’t showcase the bubbly tradition of their firm for no motive – they need to ship the message that working with them is a pleasure and that they create an ideal recruitment surroundings for younger individuals.
One of the best factor about their TikToks: Being relatable to their target market! They give attention to younger individuals trying to find roles, resembling current graduates, and submit content material that younger candidates can relate to. Lesson right here? Ensure you perceive who your TikTok viewers is and what struggles they may encounter throughout their profession journeys. Creating candidate personas is an effective way to do that.
2. Logistics Folks
With over 230,000 likes, it’s truthful to say this England-based temp company is slaying on TikTok! They’re recruiters within the logistics business and, equally to LNJ, submit enjoyable and relatable content material.
They don’t shrink back from leaping on traits, utilizing standard sounds, and utilizing related hashtags. Exhibiting behind the scenes of their work, excursions across the workplace, and documenting occasions are only a few methods they create good content material.
One of the best factor about their TikToks: We’re continuously reminding our purchasers of the significance of employer branding that places their firm tradition on show. That is one thing Logistics Folks follow and preach on TikTok. If I used to be a candidate searching for a recruiter to work with, I’d fortunately swim on over to them realizing that they’re approachable and have the candidates’ greatest pursuits in thoughts.
3. Boden Group
This recruitment company is totally killing it on TikTok! They submit constantly and fluctuate their content material between enjoyable and academic, giving the viewers each leisure and insights into the recruitment business.
One of the best factor about their TikToks: Not solely do they use TikTok for model consciousness, however additionally they use it to assist candidates succeed of their job search. They reply the viewers’ questions on the best way to apply for roles, the best way to use the STAR methodology in interviews, and extra.
4. Ambitions Personnel
Beware – the tea is being spilled! This company doesn’t hesitate to share some business secrets and techniques, hacks, and ideas for recent candidates to assist them achieve their dream roles. In fact, they nonetheless invite you to their workplace for some BTS content material, however quite a lot of their movies are centered on educating and serving to candidates.
One of the best factor about their TikToks: They genuinely need to assist their viewers get their dream roles. Offering free worth resembling this is likely one of the greatest natural progress methods on social media they usually do it properly.
If you come throughout real and provides your viewers one thing that makes their lives simpler, they’ll hold coming again and begin to belief your model.
5. Important Recruitment
Welcome the development masters! These recruiters appear to know social media in and out and tailored to the TikTok takeover in a short time. They thrive on trending sounds, hashtags, and are nice at adapting normal traits to their area of interest.
One of the best factor about their TikToks: The power to make the most of traits: Ranging from video size, standard sounds and hashtags, and even humorous codecs – they completely nailed it! Doing every thing proper from the technical facet will allow you to work alongside the algorithm and push your content material to a much bigger viewers.
So don’t hesitate and soar on the TikTok practice! It would take some time to really feel snug with it and see outcomes, however the advantages may be price it. It’s additionally an effective way to create fast recent content material that may be shared on Instagram Reels and LinkedIn tales too.
For extra tips about standing out on social media, obtain our eBook under.