In 2021 recruitment entrepreneurs needed to embrace change and adapt their technique at each flip. It was the one strategy to survive the turbulent market! Fortunately as we ease into 2022, the market is way more secure.
Over 85% of UK recruitment leaders surveyed mentioned they’re optimistic in regards to the yr forward. 90% of that are hopeful that gross sales will improve wherever between 1-50% this yr.
As a recruitment marketer, you might have the facility to make this occur – however provided that you deal with the correct ways. Listed below are 5 methods your advertising and marketing technique wants to vary in 2022…
1. Construct your technique round information
Final yr was all about adapting your technique each time the business threw a problem your approach. With an optimistic outlook on the yr forward, the following 12-months ought to be much less about surviving and extra about thriving in at this time’s recruitment panorama.
Monitoring the correct advertising and marketing metrics is strictly the way you’ll take your technique from good to nice this yr. Use Google Analytics, job advert conversion charges and third-party reviews to analyse every thing you do – what’s working? What’s not?
Dwelling in in your strengths and brush up (or higher but remove) your weaknesses – it will give your annual technique focus, and cease you from losing time on advertising and marketing actions that convey no returns.
2. Innovate candidate attraction strategies
It is nice to see indicators of optimism within the business, however one factor that is exhibiting no indicators of change this yr is the continued expertise scarcity. Job vacancies hit a new record high firstly of the yr, and the competitors for candidates is fierce!
To seek out candidates to your recruiters, counting on generic job advertisements posted on the identical outdated job boards gained’t reduce it this yr. As a substitute, it is advisable dedicate a piece of your advertising and marketing technique to reassessing and innovating your candidate attraction ways. Get out of your consolation zone and deal with inbound advertising and marketing ways that pull candidates on to you.
For instance, bettering and optimising your recruitment web site and jobs advertisements can usher in a pool of expertise no person else is speaking to. Equally, organising a candidate referral scheme which incentivises fortunately positioned candidates to refer buddies will get you an inflow of dedicated candidates which can be able to be positioned.
3. Get to know personas yet again
It’s no secret that the market could be very a lot within the candidate’s favour proper now.
Candidates now search, have interaction and join with job advertisements in a completely totally different approach. To drag them in and convert them into database, it is advisable align your self with precisely what they’re searching for in at this time’s market in addition to the place and the way they’re looking for roles.
When did you final construct out your candidate personas? If it’s years, and even months in the past these personas might now not be related. High-quality-tune them early within the yr and so they’ll positively affect every thing you do, from the way you write your job advertisements, to which channels you market them on.
Obtain: Recruitment Advertising Persona Toolkit
4. Go in opposition to the group
Firefish’s 2022 business report revealed that 49% of companies intend to make use of social media for candidate attraction in 2022. In distinction, solely 11% will deal with search engine optimisation and 5% on running a blog – it is honest to say that competitors on social media shall be fierce this yr.
Whereas your rivals battle it out for clicks and likes, they will not be making noise on different key channels. Begin chipping away at your search engine optimisation technique, implementing video into your campaigns or lastly kickstart your content material advertising and marketing plan. Embrace channels your rivals aren’t and you may reap the advantages while your rivals are busy spending their finances on social media.
5. Give attention to database advertising and marketing
We’ve got a behavior in recruitment of focusing all our efforts on attracting new purchasers and candidates to generate enterprise. However proper now, we’ve an excessive amount of of 1 (jobs) and never sufficient of the opposite (candidates).
This yr is all about discovering the stability and understanding easy methods to set up a gradual stream of each high-value purchasers and candidates. However how? By way of database advertising and marketing, that is how.
As a substitute of pulling in new purchasers, deal with utilizing buyer advertising and marketing ways to retain current purchasers. Equally, buried inside your database is a number of potential candidates, focusing your technique on re-engagment ways, utilizing recruitment advertising and marketing automation might help convey your database again to life, and discover you these all-important candidates that now different recruiters is speaking to proper now.