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5 Good Reasons to Use SMS to Reach Candidates

Kelly Lee
Digital Content Specialist


To search out and place expertise on this candidate-driven market, you’ve received to armour your self with the very best instruments and ways to draw, interact and convert your candidates into viable placements.

The dangerous information is that any candidate that’s actively searching for work can have a string of recruiters calling them out of the blue, or firing countless LinkedIn InMails and emails their means. To seize and maintain their consideration it is advisable do issues in another way. That is the place SMS comes into play!

Listed here are 5 stable causes to present it a shot (you’ll be able to thank us later!):

1. Everyone seems to be glued to their cellphone

It ought to come as no shock that individuals spend a mean of 4.5 hours on their telephones day-after-day. We’re all glued to our units making it simpler than ever to immediately seize a candidate’s consideration.

There isn’t any must hope a candidate logs to refresh their inbox, or pray that they will not display screen your name due to a brand new caller ID: Sending SMS messages is a straightforward and fast approach to get by way of to them.

Higher but, analysis tells us that candidates test their telephones 58 occasions a day and 30 of those cases are throughout work hours. This makes SMS texting probably the most direct and instantly efficient methods to achieve candidates at any time of day.

With out these pesky boundaries, there is no must work out when is the very best to contact candidates out of hours or spend time crafting an ideal e mail. As a substitute, you’ll be able to hit ship out of your CRM and make certain your SMS comms will attain them instantly.

2. Ship bulk SMS campaigns in a matter of seconds

In 2022 good candidates are solely in the marketplace for round 10 days. This presents you with the problem of discovering expertise to fill a job rapidly – and even quicker than your rivals can!

The clock is ticking so you actually cannot afford to spend a few days calling 100 candidates. Sending out a bulk SMS marketing campaign to 100 well-suited candidates in your CRM would take merely seconds! This leads us properly into our subsequent level…

3. Tech does the arduous work so you do not have to

Once we speak about texting candidates, we’re not speaking about sitting down together with your cellphone and manually hitting ship on over 100 cellular numbers. Each nice CRM (akin to Firefish) can have a top-rate SMS performance that makes organising and sending SMS campaigns easy.


In just a few clicks, you’ll be able to goal your Expertise Swimming pools or section your SMS checklist primarily based on location, abilities, engagement ranges and extra. With tech like Firefish by your facet, not solely are you able to ship SMS in bulk however you’ll be able to reap the advantages of 2-way integration and monitoring. This implies you’ll be able to each ship and obtain SMS inside the Firefish system.

SMS-activityThis real-time performance ensures replies seem in your dashboard the place you might have prompt entry to candidate info and might handle your SMS campaigns simply. 

4. SMS open charges are higher than e mail

E mail campaigns will all the time have a powerful place in recruitment however take into account this: SMS messages have a 98% open price in comparison with emails that common 20%. Persons are curious and glued to their telephones. Use this to your benefit and reap the advantages of SMS!

5. A confirmed approach to promote in beneath 160 characters

Whereas sending SMS messages to your candidates might by no means exchange the human side of your job, it’s a unbelievable instrument for reaching plenty of candidates rapidly and getting them excited to your roles.

One thing as small as an SMS is sufficient to hook in candidates and get them excited a few function. In truth, SMS campaigns have a mean of 19% CTA. To attain most engagement, it’s essential to make each character depend. Use them to promote the function, the wage and the advantages. However bear in mind to maintain your messaging easy, to the purpose and interesting. At this stage, you’re making an attempt to pique their curiosity, so persist with the USPs for max engagement. 

Searching for extra tips about how you can navigate at present’s market and make extra placements? Obtain the eBook beneath.Top 10 Tactics Every Recruiter Needs to Thrive in a Candidate-Driven Market


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