Your recruitment web site is the store window on your model in addition to your recruitment company, and with job board costs on the rise, it’s extra vital than ever to draw candidates instantly. With some small enhancements, you may flip your web site right into a magnet for high expertise while additionally constructing your model.
Right here’s how one can enhance your recruitment web site going into 2023 and get forward of your opponents!
Create a simple candidate journey
For candidates reaching your web site, you will need to make the journey and utility course of as straightforward as doable. This can be your first level of contact with a candidate and has the potential to make the connection a tough one (or a clean one!) earlier than you’ve gotten even picked up the cellphone.
Having a spot on your candidates to log in is crucial – this can be finest suited in your navigation menu on the high of your web site. Don’t neglect to additionally embody a button the place candidates can register in the event that they haven’t already. This makes it straightforward for them to search for updates and any new roles that pop up. In case your web site is linked to your CRM (which might make your life loads simpler!) they can even have the ability to entry their candidate portal with ease.
Having a couple of featured jobs on your house web page is one other wonderful means to enhance your candidates’ journey – in addition to your personal utility charges.
Create a high-converting Jobs Web page
As soon as your candidate journey has led to your Jobs Web page, you must be sure that the applying course of is clean and straightforward to comply with. No person desires to be directed to 10 totally different pages simply to use for a task!
You’ll be able to simply keep away from this by customising your registration kind. This implies you may add questions for range and equality monitoring, request references, and ask for compliance info – multi functional place. It should additionally look much more skilled, belief me!
One other factor you may do is have candidates set their very own advertising preferences – that means they will opt-in to obtain job alerts and e-mail campaigns. That is very important for participating with candidates additional down the road and discovering a few of the expertise in your personal database when instances get more durable!
Lastly, be sure your jobs are structured accurately to be picked up by Google for jobs. It will be sure that you obtain extra visitors on vacancies and appeal to extra candidates to your web site.
Make use of your content material pages
Do you know that 75% of candidates analysis firm tradition earlier than making use of for a task? It is a clear signal that the priorities are shifting – and other than good pay, folks need to be revered and appreciated at their place of business. So, past utilizing your web site to draw extra functions, it’s also an important software for constructing your model. Making use of a meet the staff web page and linking this to your reside vacancies is a good way to assist your recruiters define their recruitment specialisms and expertise to prospects and to potential candidates. And, after all, showcasing your superb firm tradition!
You can too begin your very personal weblog – this can be a useful gizmo to get your model on the market and get extra visitors coming to your web site (and paint your self as an professional within the area within the meantime!). Use your recruitment expertise to put in writing some quick blogs on interview recommendation, insights into the present state of the market, or another ideas and tips you can provide candidates and shoppers.
Having a constant weblog is a good way to indicate your experience out there and promote your private or company model, particularly when shared out on social media.
Don’t underestimate the ability of search engine optimization
Making certain that your recruitment web site search engine optimization is optimised is essential for attracting candidates organically and lowering your cost-per-placement. It is much more vital whenever you have in mind that greater than 75% of internet searchers do not click on previous the primary web page of outcomes.
search engine optimization has a spread of shifting elements and it is easy to get misplaced within the technicalities of web page load evaluation, backlinks, on-page copy, and so forth. Nevertheless, we have buibuiltrecruitment-specific internet grader that can assist you analyse your present search engine optimization place and give you some fast actionable tips about the right way to enhance search engine optimization throughout your recruitment web site.
Listed here are a couple of to get you began:
Sharpen your meta descriptions. Meta descriptions are descriptions of your web page and will present a quick oversight for serps. These ought to be a most size of 148 characters, comprise 1/2 related key phrases, and at all times be associated to your on-page copy and web page title.
Optimise your web page titles and headings: Like your meta descriptions, your web page titles ought to be related to your on-page copy, offering serps with additional proof of what the web page accommodates. BUT do not go cramming key phrases into your web page titles simply to have them in there – just lately, Google began rewarding high quality over amount for all issues search engine optimization and can see proper via it!
Serve pictures in next-gen codecs: Photos are a good way to convey your web page to life and, let’s be sincere, no person has launched a text-only web site for the reason that Nineteen Nineties. Nevertheless, massive picture information will gradual your web page load time and punish your natural rankings. To make sure optimum efficiency, all on-page pictures ought to be in WEBP. format – you’ll convert them utilizing any free JPG/PNG to WEBP converter from Google.
Eliminate damaged hyperlinks: When figuring out the rank of your recruitment website, serps scan the location for a spread of standards – one among them being in case your internet journey is joined up. It is vital to ensure there are not any damaged hyperlinks in your web page. If there are, serps assume the web page is outdated and can favour what they consider to be a extra up-to-date consequence forward of you.
Customise your web page URLs: Once more, like your titles, headings, and meta descriptions, your web page URLs ought to relate to the on-page copy. It is vital that you simply preserve your URLs quick sufficient for serps while nonetheless offering worth. Intention for between 50-60 characters as a complete size (together with your area).
To be taught extra about getting the very best web site (and a few superb search engine optimization tips!) obtain our eBook under: